Alicia WilliamsClient Finance Director / Digital Improvement Lead

Alicia was able to identify and implement the solutions for my business, meaning that I can now spend more time working on more important tasks that help grow and develop the business.

  • 55% Mum
  • 25% Book Enthusiast
  • 10% Wine Lover
  • 5% Music Lover
  • 5% Baker


  • Chartered Certified Accountant
  • First Class Honors degree in Applied Accounting
  • Xero Specialist - with experience in implementation and training
  • Over 10 years experience working in accounts
  • Experience in looking at processes and considering improvements to streamline workflows and reduce inefficiency

I joined Shorts as a management accountant, following 8 years in small accountancy practices where I gained experience in a variety of different areas from payroll to year-end accounts and tax.

Given my extensive experience with cloud-based accounting software, my role quickly expanded into training and implementing Xero and add-on software for our clients. The demand for this service has grown quickly, resulting in a new Projects department being created – which I now manage.

I am naturally inquisitive – always looking for efficiencies and new ways to do things so now I apply this to client’s processes – which is something I really love as it allows me to find ways to save client’s time and make processes more streamlined and efficient.


Alicia’s areas of specialism;

Accountancy Services Genus Projects team

An award winning team

View the entire team