We are in a much stronger position because we now understand the numbers, much more than we ever have done. There is still a lot more to learn, but because we have a better understanding of the company finances, we are able to make informed decisions, and that is important to us.
We were presented with limited financial information in the past but without any helpful interpretation. But now all of that information is presented to us differently and Shorts have allowed us to understand what seemed like a ‘dark art’.
We now understand how we can grow. Because you can’t do one without the other – it’s no good trying to grow without understanding where that growth is from and what drives it. And we now run this business as ‘businesspeople’, and not just ‘tree people’ with an all-round understanding of where we are going, – not just the financials. – A true understanding of how the business is doing month on month.
Would we recommend Genus to a friend or associate?
Yes, definitely. – I think there are lots of businesses that could benefit from the service.